12 July 2023 Jonathon Alsop
I was asked this question by a client recently:
Not having a scientifically researched answer I reached deep into my consulting bag of tricks and pulled out a perfectly reasonable "it depends". Which is a entirely accurate statement and the lifespan of a website certainly does depend on a range of factors including:
These are all factors outside of your control - however there are a bunch more questions that are in your control.
2.7 Years: This research article found that the average life span of 200 marketing websites is 2.7 years. A pure marketing website is likely to have a much shorter lifespan than an Umbraco content managed website like the majority we build.
3.6 Years: The first www.iteffect.co.nz website was built in 2010 and fully rebuilt 5 years later, another full rebuild 3 years after that when we rebranded to www.effect.nz and a major refresh 3 years after that.
4-6 Years: A quick review of 10 local and central government websites show major upgrades happening every 6 years. Here is a little journey down memory lane of one of our favorite council sites from the past: