Digital Strategy
GA4: Empowering Your Analytics in a Changing Digital World
8 June 2023
Edel Sweeney-Lee
In the ever-changing landscape of digital analytics, staying up to date is crucial. Let's rewind back to 2005, the birth year of Google Analytics and just look at how much progress we've made in tracking and analysing website data. However, progress always demands updates. To keep pace with the evolving digital realm, software updates are essential.
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