User testing is essential for us to ensure that our websites are functional, user-friendly, and meets the needs of the target audience.
User testing isn't just a standalone step in the web design process; it's an integral part of the entire product lifecycle. From initial development to continuous improvement, user testing serves as a compass, guiding us towards design enhancements and optimising user experiences. The goal of user testing is to ensure that the website is intuitive, easy to use, and meets the needs of its intended audience.
We find user testing is best approached at multiple stages throughout the web design process. Early testing can help us identify fundamental areas for improvement and ensure that the website is easy to navigate. Later more in-depth testing can help ensure that the website is optimised for the needs of its target audience.