The role of Emergency Management Otago is to coordinate the planning and response to hazard and emergency management in Otago. They play a critical role both before a civil defence emergency as well as during and after – Readiness, Response and Recovery.
They needed a reliable website and content management system that was simple, flexible and easy to use in a high pressure situation.
Through this process we identified three key personas: Sorted Sally, Put off Pete and Free Wheeling Fred.
The readiness mode of the website provides a clear call to action for Otago residents to prepare themselves for an emergency event.
We also worked to break down some of the barriers people face in getting prepared, breaking this down to 3 simple steps.
It became clear through the design ad development process that Otago CDEM also needed the ability to provide information about minor events such as weather warnings through the website, without entering an ‘all-in response mode.’
During an emergency there is a need to update the public quickly with information so we built a range of event specific templates that can be used as the basis for the content manager to build on.
These templates enable the key messages to be immediately visible on the website, helping keep Otago resident safe and informed.