Through their knowledge of their ‘60 year old plus’ target market, Lifetime made the bold decision to shun the stereotype that “old people don’t use the internet” and develop a range of online services purpose-designed and built for new retirees.
We built a clean and modern website that is mobile friendly. Featuring clear calls to action to request a free information pack or apply online.
We built a secure Umbraco customer portal which enables Lifetime’s customers to get easy access to their account, notify changes to personal contact details and top up existing investments.
We custom built various different calculators to help retirees calculate what their income could be in retirement and how they could diversify their savings.