Client
Dunedin Wildlife Hospital
Services
Visit
At the heart of New Zealand's Wildlife Capital, Ōtepoti Dunedin, lies the Wildlife Hospital – a beacon of hope for native species.
Committed to enhancing the wellbeing of the country's unique wildlife through expert veterinary care and education, the hospital annually tends to over 600 native patients. With a remarkable success rate of approximately 80%, the majority of their treated cases are returned to the wild, contributing to the preservation of iconic species like hoiho/yellow-eyed penguins, kākāpō, kiwi, kea, and tuatara. Many of these patients hold immense cultural significance as taonga (treasures) to Ngāi Tahu and other iwi across the South Island.
Images of Dunedin Wildlife Hospital work
Project scope
Effect were introduced to the team at Dunedin’s Wildlife Hospital, and were stoked to be able to help, our shared enthusiasm was palpable. Eager to contribute, we embarked on a mission to revitalise their online presence, allowing them to focus more on nurturing the well-being of the charming hoiho chicks. The scope was clear yet impactful—provide a visually captivating identity, develop a user-friendly website for seamless content updates, and integrate a platform for merchandise and gift sales to help bolster their cause.
Project Outcomes
Enhanced Visual Identity: The website's revitalised design provides a visually appealing representation of the Wildlife Hospital's mission. The incorporation of vibrant imagery and an intuitive layout ensures that visitors are not only informed but also engaged in the hospital's conservation efforts.
User-Friendly Content Management
With a simplified and user-friendly content management system, the Dunedin Wildlife Hospital team can effortlessly update information, share success stories, and keep the audience informed about ongoing projects. This streamlined process allows them to focus more on their core activities.
The Wildlife Hospital is great at fixing birds, but when it came to the website, we were at a loss on how to tell our story without bogging it down in information. Effect took us right back to the nucleus of what we wanted to convey and what we wanted as a result of visiting our website. The whole process was simple and they guided us so expertly along the way. Every Effect staffer we’ve encountered has been so enthusiastic about helping, too.
Jordana Whyte, Trust Manager
Seamless Merchandise Integration
The seamless integration of an online shopfront facilitates the sale of merchandise and gifts, providing an additional revenue stream to support the hospital's operations. Supporters can now contribute to the cause by purchasing items that align with their passion for wildlife conservation.
Increased Online Engagement
The revamped website has led to a notable increase in online engagement. Visitors spend more time exploring the various sections of the site, learning about the hospital's patients, and discovering ways to get involved. This heightened engagement contributes to a broader awareness of wildlife conservation issues.
Image of the Shop
Expanded Fundraising Opportunities
The inclusion of the merchandise platform, coupled with compelling storytelling and a call-to-action strategy, has resulted in enhanced fundraising opportunities. Donors and supporters are more inclined to contribute to the hospital's initiatives, knowing that their contributions directly impact the well-being of New Zealand's native wildlife.
The collaboration with Effect has not only rejuvenated the Wildlife Hospital online presence but has also translated into tangible benefits, including increased engagement, fundraising opportunities, and a more robust platform to champion the cause of native wildlife conservation.
What to do if you find a sick or injured native animal:
Immediately call the Department of Conservation (DOC) on 03 477 0677 from 08:30 -17:00 on weekdays. After hours on the DOC Hotline 0800 362 468. You will be asked some questions about the situation and told what to do.
DOC will advise the Wildlife Hospital if an injured animal is being transferred to the hospital for treatment.
The Hospital’s working hours are 08:30 - 17:00; outside of these hours, the Hospital will be closed. Hospital vets will only respond to an emergency call if requested by DOC or an authorised person.