Through their knowledge of their ‘60 year old plus’ target market, Lifetime made the bold decision to shun the stereotype that “old people don’t use the internet” and develop a range of online services purpose-designed and built for new retirees.
We built a clean and modern website that is mobile friendly. Featuring clear calls to action to request a free information pack or apply online.
We built a secure Umbraco customer portal which enables Lifetime’s customers to get easy access to their account, notify changes to personal contact details and top up existing investments.
We custom-built a range of online calculators to help retirees calculate what their income could be in retirement and how they could diversify their savings.